The Software that Tells the Whole Truth about All Things Financial

The Four-Year Plan

The Four-Year Plan
The Growing Cost of College Isn’t Usually This Funny… Unfortunately, the four-year “plan” for most college students is to take out a lot of student loans and graduate without a workable strategy for getting OUT of debt (or out of the house!) This too-true video is hilarious, though it may hit a little too close to home for some… Feel free… Continue Reading

Clarifying Mortgage Interest Deductibility

Clarifying Mortgage Interest Deductibility
On a mastermind call with Summit attendees a few months ago, Kim Butler asked Todd Langford to share about some misconceptions about mortgage interest deductibility, and the truth of the matter. We had this portion of the call transcribed and thought it might be helpful to you, too! Kim:  Todd is going to share a little bit about the deductibility of mortgage interest d… Continue Reading

We Caught “The Whole Truth” on VIDEO!

We Caught “The Whole Truth” on VIDEO!
On February 10, 2016, we put on a special full-day event in Birmingham, AL for advisors and their guests, “The Whole Truth About Money.” Over several hours, we analyzed popular financial vehicles with Truth Concepts software to show some of the myths and misinformation which common in “typical” financial advice. These presentations were Continue Reading

More Truth Quotes!

More Truth Quotes!
We published some “Truth Quotes” awhile back… comments and sayings compiled from a Truth Training (mostly Todd Langford’s). At a recent training in Salt Lake City, a new list of quotes heard at a Truth Training was compiled. Unless otherwise noted, the quote came from Todd Langford (although we don’t guarantee that he was the source o… Continue Reading

The Truth About Whole Life Insurance Rates of Return

The Truth About Whole Life Insurance Rates of Return
“Is Whole Life Insurance a Good Investment?” Perhaps no question has generated as much controversy on financial blogs and forums as this one. “Typical” advisors and the media-hyped financial gurus say, “Stay away from whole life insurance!” Meanwhile, many passionate agents and advisors try in vain to correct the misconce… Continue Reading

Truth Concepts Goes Online!

Truth Concepts Goes Online!
If you’ve ever wanted to use Truth Concepts when you weren’t near your office computer, you’ll love this announcement: We are now offering Truth Concepts Online as an optional addition to our full software package. It will let you use Truth Concepts on your tablet, ipad, laptop, even your smartphone. We have had many requests for an online version t… Continue Reading

Beyond Rates of Return

Beyond Rates of Return
In my conversations with advisors, I get all kinds of questions relating to the potential returns of financial vehicle “A” (investment, savings vehicle, insurance policy or property) versus financial vehicle “B.” Of course, that’s what financial software DOES, yet sometimes, it seems we don’t have all of the factors ̵… Continue Reading

Truth Tip: Comparing Taxable vs. Tax-Deferred Accounts

We received this excellent question from a Truth Concepts user this week: Q. I am trying to do a comparison between using a qualified plan and a non-qualified plan.  I understand pretty well how to use the Qualified Plan calculator, however I want to show an “apples to apples comparison” assuming everything else is equal i.e. ROR, management fee, etc., but with the… Continue Reading

How to Get 3 Leads a Day

How to Get 3 Leads a Day
Marketing and Lead Generation for Financial Advisors This week, we’re going to let Kate, our marketing gal, share what she has learned over 4 years of helping financial professionals with their marketing. Kate recently  implemented a content marketing strategy that helped my (Todd Langford’s) wife, Kim Butler, generate leads EVERY DAY in her financ… Continue Reading

The Stock Market: A Bubble About to Burst?

The Stock Market: A Bubble About to Burst?
Is Disaster Inevitable for Stock Market Investors? I ran across an interesting article recently on Forbes.com by economic analyst Jesse Colombo with some controversial and thought-provoking research on the matter. While many people are speculating (logically) that the stock market bull run can’t last forever, according to Colombo, the problem is potenti… Continue Reading

Truth Tip, Qualified Plan

To get spread sheet detail, turn on “term ins. and emp. cost” button. (This works whether or not you have term insurance or employee costs that you wish to add.) Close anytime (top left corner of spreadsheet) and to view again, click button again and then “inputs.”… Continue Reading

With Gratitude – Remembering Norman Baker

With Gratitude – Remembering Norman Baker
“Computers are smart but they have no imagination.” – Norman Baker It’s been just over 6 years since we lost Norman Baker unexpectedly at the age of 73. Norman was a truly great financial advisor, our partner in “telling the whole truth about money”, the co-founder of Truth Concepts, and our friend. This month as we focus even mor… Continue Reading

Want More clients? Effective Personal Branding for Advisors

Want More clients?  Effective Personal Branding for Advisors
Rahna Barthelmess is an expert in branding and personal branding and today’s guest blogger. She is celebrating the launch of her new book, Your Branding Edge: How Personal Branding Can Turbocharge Your Career with a virtual blog tour, and we are happy to host her.  Personal branding can help you get more clients more quickly, as Rahna shares in this post, “Wan… Continue Reading

“Truth Quotes”

“Truth Quotes”
We had the privilege of conducting a Truth Training in Salt Lake City hosted by Paradigm Life. Jay Gentry of Chandler Advisors, LLC compiled his favorite quotes from the training. (Thanks Jay!) We hope you’ll enjoy (and maybe even repeat) some of these “Truth Quotes”:   “Eliminate ‘government’ from our vocabulary and replacContinue Reading

Truth Concepts Free Trial Offer

Truth Concepts Free Trial Offer
Enjoy a free ten-day trial of Truth Concepts™ software. Download Truth Concepts™ to demo the software by downloading our software from our support page. You’ll have full use of the complete software for ten days. You can watch the tutorials, follow along examples in the blog, participate in an online training, and even get personalized help from Todd and ot… Continue Reading

Truth Concepts is Busting the Retirement Lies!

Truth Concepts is Busting the Retirement Lies!
When you think about it, isn’t the concept of retirement just ABSURD!? It’s absurd to think that making a growing segment of our population LESS productive (through forced or expected retirements), that there will somehow be more for everyone. It’s absurd for 95% of Americans to believe they can work and save for 40 years, then expect to live off of t… Continue Reading

Are Your Clients READY for the Unexpected?

Are Your Clients READY for the Unexpected?
You work hard to prepare your clients financially, with insurance policies, savings, investments, education, and more. You may assume – along with your clients – that a life insurance policy, a will, and a durable power of attorney constitute “preparedness.” But those are just part of the puzzle. The fact is that even the people who have taken such st… Continue Reading

Do PUAs Grow Less Efficient Over Time?

Do PUAs Grow Less Efficient Over Time?
Do PUAs Grow Less Efficient Over Time? Should Clients Buy New Policies to Better Utilize PUAs? As you know, in the early months and years of a whole life policy, the PUAs are more efficient than the base premium as far as generating cash value for the policy. While the base premium alone can take years to generate a positive internal rate of return where cash value is concern… Continue Reading