Direct Recognition Vs. Non-Direct Recognition

Which is better when it comes to life insurance – direct recognition or non-direct recognition? There is a debate going on in the insurance industry… and Todd Langford sheds some light on it for us! In case you’re not familiar with the debate, we’ll share this description from a previous post on the topic: There are two different methods insurance companies use to handle the loaned cash value — direct recognition and non-direct recognition. In a non-direct recognition company, the earnings rate on cash value is totally unaffected by any

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Clarifying Mortgage Interest Deductibility

On a mastermind call with Summit attendees a few months ago, Kim Butler asked Todd Langford to share about some misconceptions about mortgage interest deductibility, and the truth of the matter. We had this portion of the call transcribed and thought it might be helpful to you, too! Kim:  Todd is going to share a little bit about the deductibility of mortgage interest discussion that comes up almost every Truth Training. There’s really no way to show this in the form of a calculator but it is a very valuable

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We Caught “The Whole Truth” on VIDEO!

On February 10, 2016, we put on a special full-day event in Birmingham, AL for advisors and their guests, “The Whole Truth About Money.” Over several hours, we analyzed popular financial vehicles with Truth Concepts software to show some of the myths and misinformation which common in “typical” financial advice. These presentations were the most comprehensive “client presentations” ever given by Todd Langford, in which he used practically every single TC calculator! We covered a LOT of ground because we weren’t stopping to show and discuss how to USE the

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The Power of Liquidity: Capitalizing with Cash

(Adapted from an article originally published on Partners4Prosperity.com. Please feel free to share this page at TruthConcepts.com/power-of-liquidity with clients, or see the Content4Clients program for content marketing resources you can use for your own website.) “Success is where preparation and opportunity meet.” – Bobby Unser, Indianapolis 500 Champion Are you locking up your assets, or keeping them liquid? Do you have access to cash on demand? The answer may be influencing your prosperity more than you realize. Most investors focus on the ROI of an investment or a savings vehicle.

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More Truth Quotes!

We published some “Truth Quotes” awhile back… comments and sayings compiled from a Truth Training (mostly Todd Langford’s). At a recent training in Salt Lake City, a new list of quotes heard at a Truth Training was compiled. Unless otherwise noted, the quote came from Todd Langford (although we don’t guarantee that he was the source of every quote!) “There is usually some basis of truth in what is said about money, but the analysis of the data is skewed.” “What should the average person do? All they can.”

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The Truth About Whole Life Insurance Rates of Return

“Is Whole Life Insurance a Good Investment?” Perhaps no question has generated as much controversy on financial blogs and forums as this one. “Typical” advisors and the media-hyped financial gurus say, “Stay away from whole life insurance!” Meanwhile, many passionate agents and advisors try in vain to correct the misconceptions, sometimes stating their own misconceptions, or irritating others who believe their unbridled enthusiasm is motivated only by commissions. Indeed, The White Coat Investor website’s most popular post on whole life insurance (written by a self-appointed, unlicensed financial “expert” who is

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Truth Concepts Goes Online!

If you’ve ever wanted to use Truth Concepts when you weren’t near your office computer, you’ll love this announcement: We are now offering Truth Concepts Online as an optional addition to our full software package. It will let you use Truth Concepts on your tablet, ipad, laptop, even your smartphone. We have had many requests for an online version the last couple of years, but it was too cost-prohibitive until recently. The project represented much time and effort as well as technical hurdles to make it work for various devices

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Beyond Rates of Return

In my conversations with advisors, I get all kinds of questions relating to the potential returns of financial vehicle “A” (investment, savings vehicle, insurance policy or property) versus financial vehicle “B.” Of course, that’s what financial software DOES, yet sometimes, it seems we don’t have all of the factors – numerical and otherwise – in the equation. At times, advisors become too focused on the trees to see the forest. (This is especially important when there is a threat of a forest fire!) Truth Concepts calculators excel at helping advisors

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Truth Tip: Comparing Taxable vs. Tax-Deferred Accounts

We received this excellent question from a Truth Concepts user this week: Q. I am trying to do a comparison between using a qualified plan and a non-qualified plan.  I understand pretty well how to use the Qualified Plan calculator, however I want to show an “apples to apples comparison” assuming everything else is equal i.e. ROR, management fee, etc., but with the client paying taxes each year on their investment gains, so that at retirement the money they have to spend is tax free. A. That will be easiest

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How to Get 3 Leads a Day

Marketing and Lead Generation for Financial Advisors This week, we’re going to let Kate, our marketing gal, share what she has learned over 4 years of helping financial professionals with their marketing. Kate recently  implemented a content marketing strategy that helped my (Todd Langford’s) wife, Kim Butler, generate leads EVERY DAY in her financial advising practice… without making any phone calls, attending any networking meetings, or needing to ask for referrals (although she still does that, of course!) Kim is a top producer, and she does it working with clients

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Advisors: Is Your Website Mobile-Friendly?

(A note from Kate Phillips, our marketing coach): Over the last few months, Google has been warning webmasters and SEO (search engine optimization) marketers that websites need to be “mobile-friendly” in this smart-phone age. In a nutshell: Older website technology such as flash, too-tiny text and pages that aren’t appropriately formatted (or adjustable) for smaller devices are “out,” and websites designed to be compatible with iphones, windows phones and android smartphones are “in.” Why it matters: Beginning April 21st, mobile-friendly websites will begin receiving priority ranking on Google. What this

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The Stock Market: A Bubble About to Burst?

Is Disaster Inevitable for Stock Market Investors? I ran across an interesting article recently on Forbes.com by economic analyst Jesse Colombo with some controversial and thought-provoking research on the matter. While many people are speculating (logically) that the stock market bull run can’t last forever, according to Colombo, the problem is potentially much worse than the possibility of a minor market correction. Laying out his case (which many charts and graphs to illustrate) in “Disaster is Inevitable When the Two-Decade-Old Stock Bubble Bursts,” Colombo argues that the stock market has

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Kim Butler on Prosperity Economics and Truth Concepts

Top Producing Advisor and Todd’s Truth Training partner (and wife) Kim Butler recently sat down to discuss Prosperity Economics in this series of five short videos. Hosted by Steve Savant of Let’s Get Down to Business, they had some lively discussions! Steve calls Kim an “articulate contrarian” and “controversial author” and explores why Kim considers herself a “recovering Certified Financial Planner.” What’s wrong with “typical” financial planning? As Kim explains, the many assumptions that must be made by planners and their clients can give clients with a false peace of

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Truth Tip, Qualified Plan

To get spread sheet detail, turn on “term ins. and emp. cost” button. (This works whether or not you have term insurance or employee costs that you wish to add.) Close anytime (top left corner of spreadsheet) and to view again, click button again and then “inputs.”

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With Gratitude – Remembering Norman Baker

“Computers are smart but they have no imagination.” – Norman Baker It’s been just over 6 years since we lost Norman Baker unexpectedly at the age of 73. Norman was a truly great financial advisor, our partner in “telling the whole truth about money”, the co-founder of Truth Concepts, and our friend. This month as we focus even more so on what we are grateful for, we wanted to use our blog to put the spotlight on one of “the greats” in our industry: Norman Baker. We are truly fortunate

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Want More clients? Effective Personal Branding for Advisors

Rahna Barthelmess is an expert in branding and personal branding and today’s guest blogger. She is celebrating the launch of her new book, Your Branding Edge: How Personal Branding Can Turbocharge Your Career with a virtual blog tour, and we are happy to host her.  Personal branding can help you get more clients more quickly, as Rahna shares in this post, “Want More Clients? Effective Personal Branding for Advisors.” You’ve done all the training. You’ve got all the right credentials. You stay current in your field. You are legitimately an

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Truth Concepts on YouTube.com

New Truth Concepts Client Presentations! We’ve been busy loading up our Truth Concepts YouTube channel  with videos for you! Now there are 15 videos featuring Todd Langford and/or Truth Concepts software. The YouTube channel houses our Truth Concepts, Truth Concepts Academy, and Summit videos, as well as several presentation videos and  Banking for Life excerpts and outtakes with Todd Langford. Eight of the newer videos are from a client event at a local insurance brokerage. We recorded and “screen captured” Todd’s presentations and divided it up by topic. (FYI, Todd’s

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“Truth Quotes”

We had the privilege of conducting a Truth Training in Salt Lake City hosted by Paradigm Life. Jay Gentry of Chandler Advisors, LLC compiled his favorite quotes from the training. (Thanks Jay!) We hope you’ll enjoy (and maybe even repeat) some of these “Truth Quotes”:   “Eliminate ‘government’ from our vocabulary and replace with ‘taxpayers.’ ” “#1 job of a life insurance company is to be profitable.” “FDIC money doesn’t actually exist.” “Carriers ‘earmark’ interest up front.” “Banking is simply doing the same as all other retail – they are

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Truth Concepts is Busting the Retirement Lies!

When you think about it, isn’t the concept of retirement just ABSURD!? It’s absurd to think that making a growing segment of our population LESS productive (through forced or expected retirements), that there will somehow be more for everyone. It’s absurd for 95% of Americans to believe they can work and save for 40 years, then expect to live off of their savings and investments – in the manner to which they’ve become accustomed – for another 20, 30, even 40 years. We know that for most Americans, the math

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Are Your Clients READY for the Unexpected?

You work hard to prepare your clients financially, with insurance policies, savings, investments, education, and more. You may assume – along with your clients – that a life insurance policy, a will, and a durable power of attorney constitute “preparedness.” But those are just part of the puzzle. The fact is that even the people who have taken such steps usually fail to leave instructions for their loved ones about dozens of seemingly small, but essential details. When a personal emergency strikes, few people know what to actually DO in

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Do PUAs Grow Less Efficient Over Time?

As you know, in the early months and years of a whole life policy, the PUAs are more efficient than the base premium as far as generating cash value for the policy. While the base premium alone can take years to generate a positive internal rate of return where cash value is concerned, the PUAs are converted to cash value right away, which increases the efficiency of the policy overall.

However, after 5-7 years of funding a whole life policy, the impact of the PUAs appears to lessen. Illustrations of a policy funded with maximum PUAs vs. no PUAs at all show that, several years into the policy, the PUAs no longer have a dramatic affect on the internal rate of return of the policy.

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