Truth Training™

The Hands-On Training
to Grow Your Practice

Truth Training May 2024!

Houston, TX
May 29-31, 2024

$1,997

Attend in Person

Are you a TC360 Member?
Click here to register for In-Person

Attend via Livestream

Are you a TC360 Member? 
Click here to register for Livestream

Hotel Information

Book our group rate at the Houston Airport Marriott at George Bush Intercontinental – click the button:

Attend the inspiring three-day event

Get live coaching, feedback and support

Develop a consultative approach to educating your clients

You could have the best answer and still lose to a competitor’s inferior solution if you don’t communicate concepts clearly.

Great advisors aren’t experts at sales.

They’re experts at creating actionable narratives of their clients’ financial dreams.

At Truth Training, you’ll get teaching, coaching and community to help you bring complex financial scenarios to life.

You’ll learn how to:

  • Show clients the relationship among various assets and how cash flows through, to and from their assets
  • Determine the internal rate of return on any investment with level or varying cash flows
  • Compare any two loans to determine which is more efficient and create amortization schedules
  • Identify each aspect of accumulating money and all related costs on any type of asset (i.e., taxable, tax-deductible, tax-deferred, tax-free)
  • Illustrate the impact of borrowing from different sources, including life insurance companies
  • Lay the whole life vs. term insurance debate to rest with facts

Your questions and comments influence each training, providing unique opportunities to practice what you’ve learned.

Not only that: It’s fun, too! Truth Training is a fantastic networking opportunity. You’ll learn what other advisors are doing and pick up valuable tips.

Truth Training empowers advisors, but it’s not for everyone.

If you enjoy educating your clients, you will find Truth Training especially valuable.  When you help your clients see the truth behind their finances, they’ll ask you to help them make changes.

Truth Training is for you if you’re an advisor or agent who:

Is committed to transparency and presenting “the whole truth” about money

Is committed to transparency and presenting “the whole truth” about money

Desires a consultative rather than a product-based approach

Desires a consultative rather than a product-based approach

Wants to motivate clients to take action without overly selling or convincing
Wants to motivate clients to take action without overly selling or convincing
Embrace a Prosperity Economics™ paradigm (using whole life insurance, measuring opportunity costs, shielding assets from market whims, etc.)

Embrace a Prosperity Economics™ paradigm (using whole life insurance, measuring opportunity costs, shielding assets from market whims, etc.)

Wants to get the most out of Truth Concepts software

Wants to get the most out of Truth Concepts software

Even if you don’t own Truth Concepts software, you’ll benefit from Truth Training.

You’ll leave with the ability to talk about financial concepts in a way clients can understand and take action on.

You’ll also get:

  • Skills to demonstrate wealth-building concepts in a show-and-tell manner
  • Step-by-step ways to gain knowledge and build your confidence when addressing common client questions and concerns
  • New ways to integrate stories, examples, numbers and concepts
  • A deeper understanding of financial principles and how to communicate them to clients
"I made all of my money back, and then some, for the TC software AND the training on that one case alone. I'm closing about 80% of clients since going to the training in St. Louis.”
Marty Becker

Start turning prospects into clients.

1

Register for Truth Training

2

Learn how to illustrate the impact of whole life

3

Show your clients the truth behind their finance

“What a fun and inspiring 3 jam packed days at Truth Training last week! I know I mentioned it to you in person…but I wanted to say it again..THANK YOU for the excellent work you do! THANK YOU to both you and Kim for inspiring us…leading us…engaging us as advisors in terrific conversation that helps us learn how to connect and help more folks! Lord knows people need us! Keep up the great work Todd!”
Bryan McCloskey

You’re protected by our Love This Training Guarantee.

If you attend Truth Training and don’t agree that it’s time and money well spent, or if you decide it’s just not for you, simply let us know at the end of the first day.

We believe you will love this event, but we’ll refund your entire tuition if you’re unsatisfied. No hassles.

“I use TC EVERY DAY – and even though I’m probably the least analytical agent I know, TC allows me to level the playing field with CPA’s, MBA’s, CFO’s, etc, etc. – so much so that I actually have a comfort level with TC-live demo’s! My job would be much, much harder without Truth Concepts!”
Paul Luchae
Life Dynamics Group
“TT gives us added tools to be able to successfully serve clients. I learned how to easily and quickly back up the concepts with numbers that show the benefits. I also had the opportunity to meet with other like-minded professionals that are working on the same issues and solutions.”
Wes Dye
Fort Collins, CO
“I’m looking forward to coming again and again.”
Joe Casselman
Financial Process Group
“I watched as traditional wisdom (such as, get a 15-year mortgage to save money) was turned upside down once factors such as taxes and opportunity costs were considered. It was a bit like learning the earth wasn’t flat…. But when you see the picture of the whole truth, it’s hard to deny. Anyone with Truth Concept software owes it to themselves (and their clients!) to experience two days of training and aha’s from the man who created it. Highly recommended.”
Kate Phillips
Total Wealth Coaching
“The best part of the training is more than just the software and what we learn with all the different calculators, it’s the people that are here, the connections we make, and the ability to learn from everybody – to get the little pearls of what each person is doing, and implement them into our business.”
Jennifer
Generational Wealth Partners
“Even though I’m probably the least analytical agent I know, TC allows me to level the playing field with CPA’s, MBA’s, CFO’s, etc, etc. – so much so that I actually have a comfort level with TC-live demo’s!”
Joe Pantozzi
Las Vegas, NV
“Now I know what I didn’t even know I needed to know about the business.”
Rick Bueter
Author, The Great Wall Street Retirement Scam
“Every time I come to a training with Todd, it’s always mind-expanding!”
Richard Keal
Generational Wealth Partners

Have a question about the conference?

Todd Langford and Truth Training
Houston Airport Marriott at George Bush Intercontinental
Rate: $159 USD per night
 
Event Name: Truth Concepts Training
Start Date: Tuesday, May 28, 2024
End Date: Saturday, June 1, 2024
Last Day to Book: Tuesday, May 7, 2024

 

Book your group rate for Truth Concepts Training