Truth Training™

Become Your Clients’
Most Trusted Financial Expert.

Whether you’re a seasoned advisor or are just starting out, you’ll gain confidence in dispelling financial myths and helping clients meet lifelong objectives at Truth Training 2023.

Industry SLC

Salt Lake City, UT
Jan. 25–27, 2023

$1,997 $1,697

CODE: HEBTTD

Early bird discount expires Dec. 15, 2022 at midnight.

Houston Marriott

Houston, TX
May 2023

$1,997

Early bird discount starts Jan. 2023.

Attend the inspiring three-day event

Get live coaching, feedback and support

Develop a consultative approach to educating your clients

You could have the best answer and still lose to a competitor’s inferior solution if you don’t communicate concepts clearly.

Great advisors aren’t experts at sales. They’re experts at creating actionable narratives of their clients’ financial dreams. At Truth Training, you’ll get teaching, coaching and community to help you bring complex financial scenarios to life.

You’ll learn how to:

Show clients the relationship among various assets and how cash flows through, to and from their assets

Determine the internal rate of return on any investment with level or varying cash flows

Compare any two loans to determine which is more efficient and create amortization schedules

Identify each aspect of accumulating money and all related costs on any type of asset (i.e., taxable, tax-deductible, tax-deferred, tax-free)

Illustrate the impact of borrowing from different sources, including life insurance companies

Lay the whole life vs. term insurance debate to rest with facts

These are just a few of the topics we’ll cover. Your questions and comments influence each training, providing opportunities to practice what you’ve learned.

Not only that, it’s fun, too! Truth Training is a fantastic networking opportunity. You’ll learn what other advisors are doing and pick up valuable tips.

Truth Training empowers advisors, but it’s not for everyone.

If you would rather educate your clients than “sell” or “close,” you’ll find Truth Training especially valuable. When you help your clients see the truth behind their finances, they’ll ask you to help them make changes.

Truth Training is for you if you’re an advisor or agent who:

Is committed to transparency and presenting “the whole truth” about money

Desires a consultative rather than a product-based approach

Wants to motivate clients to take action without overly selling or convincing

Embrace a Prosperity Economics™ paradigm (using whole life insurance, measuring opportunity costs, shielding assets from market whims, etc.)

Wants to get the most out of Truth Concepts software

Even if you don’t own Truth Concepts software, you’ll benefit from Truth Training.

You’ll leave with the ability to talk about financial concepts in a way clients can understand and take action on. You’ll also get:

  • Skills to demonstrate wealth-building concepts in a show-and-tell manner
  • Step-by-step ways to gain knowledge and build your confidence when addressing common client questions and concerns
  • New ways to integrate stories, examples, numbers and concepts
  • A deeper understanding of financial principles and how to communicate them to clients

I made all of my money back, and then some, for the TC software AND the training on that one case alone. I’m closing about 80% of clients since going to the training in St. Louis.”

Marty Becker

Meet your instructors.

Truth Concepts CEO and Founder
Todd Langford

Read Bio

You’ll learn directly from Truth Concepts Developer Todd Langford. Todd has been at the forefront of developing financial software for decades and has trained thousands of advisors and agents around the country.

In addition to being a software programmer and trainer, Todd has years of experience as a financial advisor, which led him to develop the examples, illustrations and conversations that go along with the numbers. Simply put, Todd Langford is the expert many advisors turn to when they need to know the nuts and bolts of how to best use financial software.

Prosperity Economics Movement Co- Founder and Author
Kim D. H. Butler

Read Bio
Todd will be assisted by Kim Butler, co-founder of the community of “whole life friendly financial advisors”. Kim has built two successful financial practices (working for another company and then leading her own practice). She is an author of eight acclaimed books on personal finance and wealth building, as well as an avid Truth Concepts user and Todd’s wife.

Start turning prospects into clients.

1

Register for Truth Training

2

Learn how to illustrate the impact of whole life

3

Show your clients the truth behind their finances

“What a fun and inspiring 3 jam packed days at Truth Training last week! I know I mentioned it to you in person…but I wanted to say it again..THANK YOU for the excellent work you do! THANK YOU to both you and Kim for inspiring us…leading us…engaging us as advisors in terrific conversation that helps us learn how to connect and help more folks! Lord knows people need us! Keep up the great work Todd!”

Bryan McCloskey

You’re protected by our “Love This Training Guarantee”.

If you attend Truth Training and don’t agree that it’s time and money well spent or if you decide it’s just not for you, simply let us know at the end of the first day.

We believe you will love this event, but we’ll refund your entire tuition if you’re unsatisfied. No hassles.

“The Truth Concepts software training (Truth Training) is second to none. Todd is the industry expert.”

Paul Luchau, Life Dynamics Group

“It’s said, ‘You don’t know what you don’t know.’ Well, today I came in here not knowing what I didn’t know… and I walked away with some things I can really USE for clients that I had no idea. And all of the camaraderie and the questions from the group were absolutely fantastic!”

Bobby Mattei, R.S. Mattei & Associates, Shreveport, LA

“Even though I’m probably the least analytical agent I know, TC allows me to level the playing field with CPA’s, MBA’s, CFO’s, etc, etc. – so much so that I actually have a comfort level with TC-live demo’s!”

Joe Pantozzi, Las Vegas, Nevada

“I watched as traditional wisdom (such as, get a 15-year mortgage to save money) was turned upside down once factors such as taxes and opportunity costs were considered. It was a bit like learning the earth wasn’t flat…. But when you see the picture of the whole truth, it’s hard to deny. Anyone with Truth Concept software owes it to themselves (and their clients!) to experience two days of training and aha’s from the man who created it. Highly recommended.”

Kate Phillips, Total Wealth Coaching

“The best part of the training is more than just the software and what we learn with all the different calculators, it’s the people that are here, the connections we make, and the ability to learn from everybody – to get the little pearls of what each person is doing, and implement them into our business.”

Jennifer, Generational Wealth Partners

“Now I know what I didn’t even know I needed to know about the business.”

Rick Bueter, author of The Great Wall Street Retirement Scam

“Every time I come to a training with Todd, it’s always mind-expanding!”

Richard Keal, Generational Wealth Partners

“TT gives us added tools to be able to successfully serve clients. I learned how to easily and quickly back up the concepts with numbers that show the benefits. I also had the opportunity to meet with other like-minded professionals that are working on the same issues and solutions.”

Wes Dye, Fort Collins, CO

“I’m looking forward to coming again and again.”

Joe Casselman, Financial Process Group

Industry SLC

Salt Lake City, UT
Jan. 25–27, 2023

$1,997 $1,697

CODE: HEBTTD

Early bird discount expires Dec. 15, 2022 at midnight.

Houston Marriott

Houston, TX
May 2023

$1,997

Early bird discount starts Jan. 2023.

Have a question about the conference?