Truth Training™
The Hands-on Training
to Grow Your Practice
Whether you’re a seasoned advisor or just starting out, you’ll gain confidence in dispelling financial myths and helping your clients meet lifelong objectives at Truth Training 2023.
The Marriot | Houston, TX
September 20-22, 2023
$1997
Attend in Person
Are you a TC360 Member?
Attend Via Live Stream
Are you a TC360 Member?
Hotel Information
Houston Airport Marriott at George Bush Intercontinental
18700 John F Kennedy Blvd, Houston, TX 77032
Reservations at 1-888-236-2427
Attend the inspiring three-day event
Get live coaching, feedback and support
Develop a consultative approach to educating your clients
You could have the best answer and still lose to a competitor’s inferior solution if you don’t communicate concepts clearly.
Great advisors aren’t experts at sales. They’re experts at creating actionable narratives of their clients’ financial dreams. At Truth Training, you’ll get teaching, coaching and community to help you bring complex financial scenarios to life.
You’ll learn how to:
Show clients the relationship among various assets and how cash flows through, to and from their assets
Determine the internal rate of return on any investment with level or varying cash flows
Compare any two loans to determine which is more efficient and create amortization schedules
Identify each aspect of accumulating money and all related costs on any type of asset (i.e., taxable, tax-deductible, tax-deferred, tax-free)
Illustrate the impact of borrowing from different sources, including life insurance companies
Lay the whole life vs. term insurance debate to rest with facts
Your questions and comments influence each training, providing unique opportunities to practice what you’ve learned.
Not only that: It’s fun, too! Truth Training is a fantastic networking opportunity. You’ll learn what other advisors are doing and pick up valuable tips.
Truth Training empowers advisors, but it’s not for everyone.
If you enjoy educating your clients, you will find Truth Training especially valuable. When you help your clients see the truth behind their finances, they’ll ask you to help them make changes.
Truth Training is for you if you’re an advisor or agent who:
Is committed to transparency and presenting “the whole truth” about money
Desires a consultative rather than a product-based approach
Wants to motivate clients to take action without overly selling or convincing
Embrace a Prosperity Economics™ paradigm (using whole life insurance, measuring opportunity costs, shielding assets from market whims, etc.)
Wants to get the most out of Truth Concepts software
Even if you don’t own Truth Concepts software, you’ll benefit from Truth Training.
You’ll leave with the ability to talk about financial concepts in a way clients can understand and take action on. You’ll also get:
- Skills to demonstrate wealth-building concepts in a show-and-tell manner
- Step-by-step ways to gain knowledge and build your confidence when addressing common client questions and concerns
- New ways to integrate stories, examples, numbers and concepts
- A deeper understanding of financial principles and how to communicate them to clients
I made all of my money back, and then some, for the TC software AND the training on that one case alone. I’m closing about 80% of clients since going to the training in St. Louis.”
Marty Becker
Meet your instructors.
Truth Concepts CEO and Founder
Todd Langford
Read Bio
You’ll learn directly from Truth Concepts Developer Todd Langford. Todd has been at the forefront of developing financial software for decades and has trained thousands of advisors and agents around the country.
In addition to being a software programmer and trainer, Todd has years of experience as a financial advisor, which led him to develop the examples, illustrations and conversations that go along with the numbers. Simply put, Todd Langford is the expert many advisors turn to when they need to know the nuts and bolts of how to best use financial software.
Prosperity Economics Movement Co- Founder and Author
Kim D. H. Butler
Read Bio
Start turning prospects into clients.
1
Register for Truth Training
2
Learn how to illustrate the impact of whole life
3
Show your clients the truth behind their finances
“What a fun and inspiring 3 jam packed days at Truth Training last week! I know I mentioned it to you in person…but I wanted to say it again..THANK YOU for the excellent work you do! THANK YOU to both you and Kim for inspiring us…leading us…engaging us as advisors in terrific conversation that helps us learn how to connect and help more folks! Lord knows people need us! Keep up the great work Todd!”
Bryan McCloskey
You’re protected by our Love This Training Guarantee.
If you attend Truth Training and don’t agree that it’s time and money well spent, or if you decide it’s just not for you, simply let us know at the end of the first day.
We believe you will love this event, but we’ll refund your entire tuition if you’re unsatisfied. No hassles.
“The Truth Concepts software training (Truth Training) is second to none. Todd is the industry expert.”
“I watched as traditional wisdom (such as, get a 15-year mortgage to save money) was turned upside down once factors such as taxes and opportunity costs were considered. It was a bit like learning the earth wasn’t flat…. But when you see the picture of the whole truth, it’s hard to deny. Anyone with Truth Concept software owes it to themselves (and their clients!) to experience two days of training and aha’s from the man who created it. Highly recommended.”
“Even though I’m probably the least analytical agent I know, TC allows me to level the playing field with CPA’s, MBA’s, CFO’s, etc, etc. – so much so that I actually have a comfort level with TC-live demo’s!”
“TT gives us added tools to be able to successfully serve clients. I learned how to easily and quickly back up the concepts with numbers that show the benefits. I also had the opportunity to meet with other like-minded professionals that are working on the same issues and solutions.”
“The best part of the training is more than just the software and what we learn with all the different calculators, it’s the people that are here, the connections we make, and the ability to learn from everybody – to get the little pearls of what each person is doing, and implement them into our business.”
“Now I know what I didn’t even know I needed to know about the business.”
“Every time I come to a training with Todd, it’s always mind-expanding!”
“I’m looking forward to coming again and again.”
The Marriot | Houston, TX
September 20-22, 2023
$1997
Attend in Person
Are you a TC360 Member?
Attend Via Live Stream
Are you a TC360 Member?