Category: Financial Concepts

The Cash Flow Bridge–Optimizing Retirement Income

As a prosperity-minded financial advisor, it’s important to guide your clients toward a prosperous retirement. Using the Cash Flow Bridge strategy, learn how to help your client optimize their retirement income. This method is good for clients at any stage in the game and bridges different income sources for a desirable retirement. In this exclusive report, we’ll show you the benefits of a diversified retirement income, and how life insurance bridges the gap. Whether your client is 35 or 70, this strategy could work for them. For the full report, visit

Read More

Charitable Remainder Trusts

Charitable Remainder Trusts are misunderstood, but can be a powerful retirement planning tool…with the right strategy. Help your clients in real estate learn how to maximize the effectiveness of a CRT, and how to use it for retirement strategies. Using principles rooted in the Prosperity Economics, a CRT can be a great choice without fear of disinheriting heirs. For the full report, click here. To follow along with the report, download a free trial of the full Truth Concepts suite today.

Read More

Truth Quotes, Part 3

We had the privilege, these last few days, of conducting yet another Truth Training in Salt Lake City, hosted by Paradigm Life. There was a lot of wisdom shared, and for those of you who couldn’t be there (and those of you who didn’t get them noted in time), we’d like to share the wealth of knowledge. Unless otherwise noted, the quotes are from our own Todd Langford (though we can’t guarantee they originated with him). We hope you’ll enjoy the most recent installment of “Truth Quotes.” “Systematize the predictable

Read More

The Fallacy of Free

Every single thing we do requires an exchange–of time, of energy, of money. Nothing in this world is free. Now more than ever, people seem to be on the lookout for how to get the most while spending the least. There’s a common belief, perpetuated by marketing, that it’s possible to receive a maximum return for a minimal exchange. What gets left out, or forgotten, is that everything has a cost, even if that cost isn’t cash. Is Anything Really Free? The “fallacy of free” persists on the notion that

Read More

The Myth of “Buy Term and Invest the Difference”

We’ve all heard the advice to buy term insurance and invest the difference (the difference of premium between term and permanent insurance). This is a classic recommendation made by typical financial planners, but is it the best method for your clients? By now, you likely know that we’re whole-life friendly, but we’ve done the work to dispel the myth ourselves. Our First Thoughts? Your clients should buy term insurance (if it’s right for them). There’s no issue with term insurance itself—it’s a way for your clients to protect their families.

Read More

Automobile Purchases and Opportunity Cost

Have you ever tried explaining a concept like opportunity cost to a client that just doesn’t click? Chances are, the answer is yes. As financial professionals, it’s easy to fall into a routine because we understand the principles. For a client, however, this could be their FIRST introduction to a concept. So how do you demonstrate a concept in a way your client can understand? Our last post discussed opportunity costs, and why the concept is crucial to your client’s finances. The difficulty lies in the education of opportunity costs—it

Read More