Category: Uncategorized

Truth Concepts Goes Online!

tc-onlineIf you’ve ever wanted to use Truth Concepts when you weren’t near your office computer, you’ll love this announcement:

We are now offering Truth Concepts Online as an optional addition to our full software package. It will let you use Truth Concepts on your tablet, ipad, laptop, even your smartphone.

We have had many requests for an online version the last couple of years, but it was too cost-prohibitive until recently. The project represented much time and effort as well as technical hurdles to make it work for various devices and keep the platform secure. However, “due to popular demand,” as they say, we have made it happen!

From now until October 15th, 2015, you can get “TC Online” at an introductory price of $299 for the first year. When the introductory price expires, TC Online will be $349 each year for both new subscribers and renewals.

We are offering TC Online as an optional annual subscription service due to a survey that indicated that some clients would use Truth Concepts Online and others would not. Therefore, we chose not to spread the cost of the service among all of our customers, rather, just those who would utilize it.

You must own Truth Concepts full software and be up-to-date with your license renewal, if beyond your first year. Truth Concepts Online is an optional service that gives you online access to the software you already own.

Follow this link ===>> to purchase or find out more on Truth Concepts Online.

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Beyond Rates of Return

Interest-rate-liesIn my conversations with advisors, I get all kinds of questions relating to the potential returns of financial vehicle “A” (investment, savings vehicle, insurance policy or property) versus financial vehicle “B.”

Of course, that’s what financial software DOES, yet sometimes, it seems we don’t have all of the factors – numerical and otherwise – in the equation. At times, advisors become too focused on the trees to see the forest. (This is especially important when there is a threat of a forest fire!)

Truth Concepts calculators excel at helping advisors compare the numerical returns of various investments. For those who want “the whole truth” about money and how financial strategies really perform – all things considered, such as taxes, fees, even opportunity costs – our calculators are invaluable.

Still, any financial software is limited in scope. And often, we’re not comparing apples to apples, especially when we’re trying to compare financial vehicles from different asset classes. This is why investors need good financial advice… and good financial ADVISORS!

Are you (and your clients) seeing the BIG PICTURE?

Calculators can compare the historical or anticipated returns of an investment, but they aren’t effective when it comes to:

  • comparing the potential risks that an investor may be taking;
  • measuring the liquidity of an financial vehicle – or the value that liquidity holds for the investor;
  • explaining the difference between saving and investing – and why both are essential;
  • predicting future political events and the impact they may have on a market or investment;
  • measuring the impact of stress on the well-being of investors whose assets are subject to volatility;
  • evaluating the amount of control an investor may – or may not- have over their dollars in any given environment;
  • advising a client why “return on investment” isn’t everything.


The ROI Illusion

Businessman dollar visionMy wife, Kim Butler, refers to “The ROI Illusion” in a blog post, which she defines as “a mistaken belief that nothing matters except for rate of return.”

The ROI Illusion leads to the advice that investors should always pick the investment they believe will get the highest returns, and everything will work out.

After all, if nothing matters except for rate of return, then fees, taxes, liquidity, control, safety, the ability to leverage and other considerations aren’t understood to be as important as ROI.


But advisors know this is not true.

Focusing on ROI alone leads investors to feel they “must” risk their assets in the stock market. Of course, this is another area where a good advisor comes in very handy… to show how little benefit – if any – risky investment behavior might be bringing them.

In a article by Michael Markey, “The dangerous lie Dave Ramsey tells about cash value insurance,”  we learn that our favorite anti-hero considered neither the ROI nor the big picture when telling a couple to cash out of their life insurance policies and put the money in the stock market. (Why am I not surprised!?) Even if the money succeeded in earning 12% every year (Dave’s often-quoted over-optimistic assertion of what people will earn in the stock market) they would not quite match the guarantee of the insurance company.

We’ve got to help our clients SEE the Big Picture of their finances. It’s the second principle of the 7 Prosperity Principles of Prosperity™, which Kim uses to help clients change the focus of the conversation to factors besides just ROI. (She explains all seven in this interview with Steve Savant, “The New Prosperity Economics.”)

Of course, ROI is also important, it’s just not “everything” – especially when it is based on speculation, or when the client does not have adequate savings in place.

Don’t be like Dave (I know you won’t), and don’t fall for the ROI Illusion – or let your clients do the same. As we crunch numbers, let’s all keep the big picture in mind.

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The Truth Concepts Blog
(New to TC? Click Here!)

Welcome to the Truth Concepts Blog.

Start Here!
We’re delighted you are here! You’ll find many examples and tips for using Truth Concepts in our posts, along with other helpful information you can use in your business.

Have you heard about our Free Ten-Day Trial?

Click here for details.

Looking for something in particular?

Check out the Categories in the Menu on the right. Click on a Category to view posts relating to that topic or Truth Concepts calculator. The “Truth Tips” category is for quick tips and updates on various calculators.

Please note each video tutorial is transcribed on the blog in the Tutorial Transcriptions category.

Additional resources to help you get the most out of Truth Concepts™ software:

  • See our Truth Concepts calculators page for summaries of the functions of each of the tools and calculators.
  • Free video Tutorials can be found on our Tutorials page, including videos of Todd Langford’s presentation at the 2012 and 2013 Think Tank.
  • You’ll find more detailed, high-quality Trainings for sale online at
  • Sign up to receive a series of tips and other valuable information below.
  • Last but not least, we highly recommend attending the Truth Training at your earliest convenience. Truth Training is three days of hands-on learning from Truth Concepts™ developer Todd Langford with like-minded colleagues. Details and registration here.

How are advisors are using Truth Concepts?

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